Nepal has been always known for its potential in tourism industry. The tallest mountains in the world, diverse geography, diverse biodiversity, diverse culture, diverse everything and so on are the major highlights for this country. People have been coming from different parts of the world in order to experience life. Even with all the enormous amount of “potential”, there has been no significant increase in the number of visitors this country has seen. There may be several factors causing this to happen as there are few speculations among the people about the inefficient policies, unfair prices and rates, unnecessary hassles, lack of infrastructures, and so on. As the political situation is more stable in recent years , there have been some positive efforts regarding the development of tourism industry. Promotions and advertising are being done by both the government and the public sector. The country is celebrating the year 2020 as a Visit Nepal .The Tribhuwan International Airport is being upgraded. New regional international airport are being constructed in Pokhara and Nijgadh. New policies are being drafted, among which one regarding the flight prices is being discussed currently. This policy is regarding the indifference in the airfare between the locals and the foreigners. As previously the airfare for foreigners were approximately four times than that for the locals, there were not so much tourists using the air transport. This is supposed to encourage foreign tourists to use domestic air transport. Likewise, these types positive policy changes are expected to come in near future.
The wait is finally over; it’s nearly the end of the year 2019.The country is preparing for welcoming the year 2020 with much of enthusiasm. The government and the people of the country have been busy campaigning and promoting Nepal as a ultimate tourist destination. Nepal being a country of diversity in diverse categories like culture, ethnicity, landscape, natural products, wildlife and many others; it has been recognized by various organizations worldwide as one of quality tourism destination. As a country with the potential of attracting tourists of different nationalities, the bar is set high as the country is expecting to increase the number of tourists to two million. Looking at the data of the previous years we can be hopeful that the goal is met. It is said that there is nothing without a flaw; likewise the country lacks in many different fields, either it is infrastructure or the reasonable prices. As the country has been through a lot of trauma in the last two decades, the people seem to be moving on with life. The excitement can be clearly seen in people and the businesses. The country seems like it is” rising like a phoenix from the ashes” of the tragedies it had to go through. The people and the country are ready to promote and execute this campaign. Even with all the flaws and incompetence, the government and the people are ready to provide services with much enthusiasm. For those who want to witness the diverse culture and nature, they will be provided with whatever the country is capable of . The smiling faces of the people and the hospitality will make the tourists forget about all the flaws in the infrastructure. There is a saying “Atithi debo bhava “which translates as “Guests are Gods” and this is how the tourists are expected to be treated. The services might not be a five star experience, but will be infused with all the love and hospitality that there is in the heart of the people and the nation. The country is just in transitioning phase after the change in the political situation. The efforts made by the government seem promising as there have been number of reforms in hope of developing the tourism industry. Different events and promotions are being done by the government and the public sector.There have been many defects in every part of the country which led this country to turmoil in the past but there is a saying time heals everything, likewise forgetting the bad deals and hoping for a smoother brighter and a prosperous tourism year. Hope this campaign will be fruitful to the Nation and the people.